Every graphic brief generates two works: Work One is the work executed to reach the audience in the context of the client. Defining one’s own practice can be fulfilled by Work Two, which is the way you document the work in the context of it being produced by your practice. There isn’t traditionally a discussion of the difference between these, but I think they are enormous and in the internet age it is something which is a new fundamental of design. – David Rudnick

The Plattform™ is an opportunity for exchange, toolkit, get-together, network and workshop. With a clear focus on collaborative learning, mutual feedback, space for questions, disclosure of processes and sharing of resources.

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